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Cycling Demographics
According to the National Association of Sporting Goods Retailers, cycling is the second most popular recreational activity in the United States, even without being a major TV sport.
| Sports Activity | Participants (millions) | Growth Since 1998 |
|---|---|---|
| 1 Exercise Walking | 80.8 | 4% |
| 2 Cycling (Road & Off Road) | 64.3 | 4% |
| 3 Swimming | 57.9 | -1% |
| 4 Camping Vacation/Overnight) | 50.1 | 8% |
| 5 Exercising with Equipment | 45.2 | -2% |
| 6 Fishing | 46.7 | 7% |
| 7 Bowling | 41.6 | 4% |
| 8 Billiards/Pool | 32.1 | 0% |
| 9 Basketball | 29.6 | 1% |
| 10 Golf | 27 | -2% |
| 15 Running/Jogging | 22.4 | -1% |
| 18 Baseball | 16.3 | 3% |
| 21 Soccer | 13.2 | 0% |
| 26 Tennis | 10.9 | -3% |
| 27 Football (Tackle) | 8.7 | 7% |
| 30 Ice/Figure Skating | 7.7 | -2% |
| 31 Skiing (Alpine) | 7.4 | -4% |
| 39 Gymnastics | 5 | na |
Racing Demographics
Cycling demographics cover three areas of interest - racing recreation and spectator Events. Like most professional sports, the race participation is male dominated. Unlike most sports, cycling has a very large female recreational and spectator base
| Licensed Racers | |
| Number of licensed racers | 72,000 |
| Median Age | 34 |
| Median Household Income | $75,000+ |
| College Graduates | 81% |
| Post Graduate | 27% |
| Male/Female | 89%/11% |
Cycling Demographics
USA Cycling Inc. - Competitive Participants' Demographics (4)
- Bicycling is the 2nd most popular sport in the world. (1)
- Bicycling represents a $3.5 billion industry in the US alone.
- There are more cyclists in the US than skiers, golfers, & tennis players combined. (2)
- Total US cyclists: 99 million (3)
- The average cyclist is young & affluent:
- 87% are between the ages of 18 and 44
- 55% are male
- 45% are female
- 63% are professional
- High discretionary income (average household income = $55,000)
- High brand loyalty and concerned with value & quality
- 1997 Total membership - 95,000+ members
- Combined membership of: USCF (United States Cycling Federation)
- NORBA (National Off-Road Bicycling Association)
- NBL (National BMX League)
- USPRO (United States Professional Racing Organization)
- 6,214 sanctioned events in 1997
- 58% are between the ages of 18 and 44
CNN Factoid, 21 Nov. 1997 National Sporting Goods Association Report Nov. 1997, http://www.nsga.org Bicycle Market Research 1997 Year End Repeat Board of Directors Meeting, USA Cycling Inc.